ABOUT GIOIA

GIOIA Eyewear is a young, independent brand founded by Coralie Testa – and powered by passion.

Born from a deep love for sunglasses that go beyond protection, GIOIA creates pieces that capture more than just light - they reflect a feeling.

It’s not just eyewear. It’s Italian attitude, wrapped in fashion and clarity. Every frame is designed to make a statement –bold, elegant, and wearable all year round. What started as a personal passion has grown into a curated collection of unisex eyewear with strong Italian influence.

Why Italy? Because no one does effortless style, timeless design, and everyday elegance quite like the Italians – and because I’ve always been inspired by their sense of fashion, beauty, and sprezzatura.

But it’s also more personal than that... Coralie's husband is Sicilian, and they spend many of their summers there – surrounded by color, culture, and that unmistakable light. It has become part of her – and part of GIOIA. To bring even more of that spirit to life, they also opened a bar in Hamburg called SICILY The Italian Bar – a place that celebrates Italian Aperitivo culture and the joy of good taste, good people, and beautiful design.

GIOIA and its frames tell a story of Italian souls. It is for those who want more from their eyewear: more personality and more presence – whether it’s summer or winter, city or coast.

GIOIA is a feeling of the italian lifestyle, built into every frame.